Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. An affiliate marketing website typically includes a variety of resources and tools for affiliates, such as product information, sales copy, and banners or links that affiliates can use to promote the merchant’s products or services. The website may also include a dashboard for tracking the performance of the affiliate’s marketing efforts, as well as a system for paying commissions to the affiliates.
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